All Dem Shades
According to the website, All Dem’ Shades was designed to celebrate the powerful, fly & unapologetically black woman. Emerging in 2016, ADS has created bold statement pieces for all shades and sizes, kinks and coils, of black women all over the globe.Where fashion meets a social movement, our apparel celebrates our melanin, natural hair, and Black Girl Magic.
Why This Brand Works
This is a predominantly women’s line. The designs are simple and versatile, meaning they can be worn with almost anything. There are a few fashion forward pieces that are cut in ways that you cant find anywhere else. They also created an entire line specifically for curvy women, appealing to a larger demographic than the average line.
The lesson here is that you can build a very successful line with very simple designs.
Click next below to see the other designs.