Sweet Knowledge Clothing
According to their website, “Sweet Knowledge Clothing Company, is the brainchild of Howard Alum Leslie Antonoff. Her tenure at The Real HU began in 2003, instantly she felt at home on campus and like most Howard students, a fire of school pride was ignited within her that no amount of water or suffocation could put out. After her time was done, Leslie noticed that she was lacking items in her closet to adequately express her school spirit away from campus and thus her company was born.”
Why This Brand Works
Again, there are riches in niches. This isn’t a clothing line made for everyone (although anyone can wear their pieces). They specifically target the families, friends, and Alumni of historically Black academic institutions. Target a very specific group using colors, language, and references only they understand and you could do well.
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