How To Start A Black Owned Clothing Line With Less Than $100 [Ultimate Guide]

Step 3: Launch Your Website

Your Mission: Create a sales funnel that keeps customers coming back

This is my favorite part of the process. There is nothing like seeing a good website come to life!

But before you go crazy with designs, understand that a good website has one purpose: to convert visitors into long term supporters. The process of taking a person from their first visit to your site to becoming a long term supporter is called ‘sales funneling’. Every good sales funnel captures the attention and interest of new visitors, helps them make a decision, and gives them clear next steps for taking action.

You can have the best looking website online, but if it doesnt convert visitors into long term supporters, then you will be out of business quickly.

⚠️Social Media Pages Don’t Count⚠️

One of the biggest mistakes you can make as an entrepreneur is building your business on someone else’s land. That is exactly what you are doing when you have a ‘Facebook Only’, ‘Instagram Only’ or ‘Youtube Only’ clothing store.

Having a social media account is not the same as having an actual website. Facebook is the largest social media platform in history, so its easy to understand why everyone would want a piece of that. The problem arises when entrepreneurs rely on Facebook as their only professional online presence. This is a mistake for several reasons you may not have considered.

Reason #1: If Facebook and Instagram (which Facebook owns) doesn’t like your content, they can secretly hide it. Anybody who has run a page knows this is true, but you are powerless to stop it from happening.

Reason #2:If social media platforms really don’t like your topic, they can suspend or delete your page. That means all that work you did to get your numbers up was for nothing. If you have been promoting your page all over the place, potential customers and clients will go looking for your page, wont find it, and will go elsewhere.

Reason #3:Facebook could crush you, your reputation, and your business with the push of a button because they can. Same thing with Tumblr, Instagram, and Twitter.

Don’t rely on the goodness of Mark Zuckerburg’s heart to run your business.

While Facebook should definitely be a part of every Black Business strategy (for now), you must have a platform that you own and control. In other words, you need your own website. The only thing you should use Facebook for is finding your target market and sending them to your site as fast as possible.

The good news for you is that it has never been easier to start your website. Follow these 5 steps and you will be in action in under an hour!

5 Quick Steps To Launching Your Site

Starting a website used to be hard. Not anymore. There are just 5 steps you need to follow to get up and running, and all of them are cheap and easy:

Launch Your Website Step 1. Get A 99 Cent Domain

$.99* .COM Domain! You be you with GoDaddy!

This is the fastest and easiest part of the website process: Pick a URL for your website. Make it as short as possible and try not to misspell words. Shorter domain names are easier to remember, and research suggests that many of the world’s most visited web sites have domain names of between 6 – 10 characters.

Make sure your domain name is .com. This is still the easiest kind of domain for your supporters to remember and is the best suited for SEO purposes.

For a limited time, Godaddy is selling domain names for 99 cents, so you have no excuse! Click here to find your 99 cent domain name.

Launch Your Website Step 2. Set up Hosting and WordPress

Web hosting is a server that is managed by a company that stores all of the code, images, text, and media that make up your website.

Think of your URL as an address and webhosting as a house. Addresses are how people find you, and the house itself is where you keep your content.

How To Start A Black Owned Clothing Line With Less Than $100 [Ultimate Guide]

There are thousands of webhosting companies out there, but you want a web hosting company that is willing to answer any questions you might have quickly, and who is able to keep your website live.

The company I suggest is Bluehost. Here is why:

1. Since you are using Bluehost, you get free WordPress installation, so you wont need to worry about uploading WordPress yourself. Very few companies offer that service, so take advantage and save time.
2. Bluehost is cheap, reliable, and they offer fast support for newbies.
3. Bluehost offers free SSL! If you didn’t know, Google will smack your website if it doesnt have that https and green lock in front of the domain name (read this). Having SSL also gives your visitors more trust in your site than others since it lets them know their information is secure.

DisclosureWe get compensation from the companies whose products we review. We test each product thoroughly and give high marks to only the very best. We are independently owned and the opinions expressed here are our own.

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How To Start A Black Owned Clothing Line With Less Than $100 [Ultimate Guide]
How To Start A Black Owned Clothing Line With Less Than $100 [Ultimate Guide]

Dont see the banner? Click here for the best hosting for your Black clothing line website.

Launch Your Website Step 3. Choose Your Free Theme

A theme is a pre-made design that you can use to give your site the look and feel that you want without having to learn how to code. A theme will automatically give you a website that looks like the ones below – all you have to do is upload your own images and change the text.

Wordpress Themes For Black Owned Clothing Lines

WordPress offers a huge library of free themes. You can search for themes from inside of the WordPress dashboard, or by downloading and uploading the theme from their website here.

You can pay extra for premium WordPress themes, but since we only have $100 to work with, I advise waiting until you are cash flow positive before shelling out.

Besides, you can get just as much out of free themes as you can by paying for bells and whistles you probably wont use or need.

Head over to and find a theme that suits your purposes. The themes may not be completely aligned with your vision, so hire a Fiverr virtual assistant to make the changes you want (its in the budget).

Click Next Below To See The Next Step!

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So I’ve actually been applying your very resourceful bits of info and just wanted to share blue host actually does not offer monthly payments on a majority of their plans. What you are going to have to do is pay an annual fee and from what I understand you will have the option to pay monthly after the initial renewal. With that being said the best deal that I found for me, was the Pro Choice package for businesses and the total was $116 and some change. I personally was caught off guard, so I felt the need to share.… Read more »

Kyia Mobley

Can you provide the link for a copy of your business plan to start a clothing line? The above download link isn’t working. Thanks


Loved the advice. However I am looking more for businesses that are already started that are having a bit of a slug, growing their business. Being “clairvoyant” does not make a person psychic, it just means you sense things ahead of time. Free service to black owned businesses.


This is very informative. May I please get it sent via mail ?

Many Thanks


Peace! This article was well written and very informative. Thank you for taking the time to uplift the people with needed info!

I’m looking to start a unique, custom textile / apparel line that will NOT include T-shirt’s. So in my case, manufacturing is a vital initial component to my business. Do you have any resources to share to find (black) manufactures?


Well written article!
Can you please send me a business template and all materials you may think might help in starting an african POD business
Thank you ever so much

Darias Jones

can you send Business template please really enjoyed post!

Devon Holley

This was amazing. This article work, every single detail brought my website to life. I would recommend this article to any person looking to get a better understanding about supply and demand while also looking to get their start. I was able to develop my website within a week. Thank you so much.


Can you send me steps please

crystal carter

hi, thank you for this article! i am new to this and i just launched my website with godaddy. They have web hosting – go central. I wanted to know if i could use GoCentral instead of Bluehost? They did not offer a monthly option, Go daddy – Go Central may be a more affordable option. They seem to be similar except for the wordpress offer. Thanks

crystal carter

thank you. i’m going to enroll in the membership program.