Launch Your Website Step 5. Add Your Products to your page
Now that you have a place to put your products (blackclothingline.com/products/ if we are using the example above), its time to upload those images you got from Fiverr, put some descriptions in place, and price them.
Capture Emails At All Costs
Remember that our mission during this step is to create a sales funnel that keeps customers coming back. To do that, you must capture email addresses from your visitors. Here is why email capture is so important:
You have direct contact with potential supporters. Email is personal, and gives you an opportunity to reach out to individuals directly. I spend a lot of time personally connecting with Pan-Africans from all over the world. I would not be able to do this without having their email addresses.
Your message has a higher chance of being seen by potential supporters. Everyone checks their emails. Not everyone sees Facebook or Twitter posts.
And a visitor may come to your website once, but forget your URL and never come back again. If you caught their email address, you can reach out to them and bring them back time and time again.
Those reasons are why you will see a signup form on any decent site you visit.
To capture emails, you will need something called an ‘autoresponder’. An email autoresponder is a system that captures information about your subscribers (like their name, email, and location), stores that information, and sends emails to your subscribers.
Like webhosting companies, there are many autoresponder companies out there. I have tried almost all of them and the best one I have found is Mailchimp. If you have gotten an email from me, it came from my Mailchimp account.
Mailchimp is cheap ($10), easy to use, and comes with some nice signup forms you can add to your website. You can also use the Mailchimp WordPress plugin to create popups without having to code. If you need any help setting this up, leave a comment below and I will help you out personally.
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