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Globalization of Major Cities

Back in October, there was a topic raised about micro nations.

Then I came across this billboard on the Interstate which looks to be an inevitable project.

Basically, the idea is to replace cities with Regions.

Obviously, there is much more nuance to the subject, but when a major city like Oakland is more commonly being referred to as the East Bay, which is non-descript and easy for people who are not from here to describe, then I am forced to think about who is helped vs. who is hurt.

I know this is a common practice is Real Estate, but my question for those who reside in major cities, have you noticed "up and coming" parts of your city being renamed?